Planned · not yet published
The Video Intros Appointment Trust Report
Whether a personal video before an appointment changes what happens at the appointment.
Research
Video, trust and the customer relationship.
What is known about video and trust, where it comes from, and what Video Intros will add to it. No Video Intros benchmark has been published yet. When one is, it will be here, with its method.
People don’t need
another text.
- 63%of consumers say a short video is how they would most like to learn about a product or service.
- 85%say a video has convinced them to buy a product or service.
- 89%say video quality affects their trust in a brand.
Source: Wyzowl, State of Video Marketing 2026. Survey of 266 marketing professionals and online consumers, conducted in late 2025. These figures describe video in general. They are not measurements of Video Intros.
Video Intros turns that behavior into a repeatable customer experience.
Also from the same study
The explainer is already
a habit.
96% of people have watched an explainer video to learn about a product or service.
Source: Wyzowl, State of Video Marketing 2026. Survey of 266 marketing professionals and online consumers, conducted in late 2025. These figures describe video in general. They are not measurements of Video Intros.
Planned original research
What we will publish.
Video Intros measures delivery, opens, plays, watch progress, taps and time-to-record for every video. These reports are planned for when there is enough anonymized data to support them.
Planned · not yet published
Personalized Video Benchmarks by Industry
Delivery, open, play and completion rates by industry and touchpoint.
Planned · not yet published
When Customers Actually Watch Personalized Videos
How long after delivery videos are opened, and how much of them is watched.
Method
How we will measure.
Measured, not surveyed
Figures will come from recorded events: delivery receipts, page opens, video plays and completions. Never from estimates.
Anonymized and aggregated
No customer, organization or individual will be identifiable in anything published.
Enough data or no number
A benchmark is published only when the sample is large enough to mean something. Each report will state its sample.
Method with every report
Each report will say what was counted, over what period, and what was left out.
Know what happened.
Join early access and see your own numbers: every video delivered, opened and watched.